How DTC pioneers like Casper and Away are abandoning the business model that made them so successful in the first place, and why this move could eventually be their downfall.

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Imagine you’re in the process of renovating your apartment. This likely calls for the rite of passage that follows any such event — a trip to IKEA. Perhaps it’s time to finally replace that 15-year-old mattress, so you decide to look for one while you’re there. After all, they have a huge selection of them, so surely you’ll be able to find one you like! As you proceed to lie down on one mattress after another, it starts to sink in — this is going to be a difficult decision. Lying down on the n-th mattress, you hardly notice the…


In trying to be everything at once, the social network ended up being nothing at all.

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Amy Osborne/Getty Images

Facebook is like that awkward family dinner party you can’t leave. People around you are sharing moderately interesting stories from recent trips they took, they’re commenting on each other’s looks, and they’re arguing about politics. You’re not in control of what topic comes up, the conversation doesn’t really reflect your interests, and it’s mostly aggregated noise.

Except, all this is happening in writing.

As a time-suck that largely consists of memes, ads, and pictures of people I don’t know, I rarely find myself going to Facebook with a specific purpose in mind. The mindless scrolling is usually provoked by boredom…


With Apple’s run of rapid and disruptive innovation having stagnated, the company needs to look elsewhere for revenue.

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The announcement of Apple’s new subscription services comes less than three months after the company announced they adjusted down their projected revenue— largely due to a drop in iPhone sales. In his letter to investors, CEO Tim Cook pointed to the strength of the dollar and “challenges” in emerging markets such as those in Asia (read: China) as the main reasons for the revised forecast. …

Karolina Wullum

Consumer psychology and behavioral science enthusiast. Previously at Google and Amazon, currently an MSc Marketing Analytics student at NUS Business School.

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